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Employment Opportunities


Publicity/Marketing Coordinator

Posted on July 26, 2017

Under the supervision of the CEN Director, assists in planning and carrying out the informational and promotional activities of CEN and is responsible for other marketing and special projects as necessary to promote the Connecticut Education Network.

PRIMARY RESPONSIBILITIES

• Works with the CEN Director and designated staff to plan cost-effective promotional strategies and develop promotional media designed to attract target audiences and generate customer engagement in CEN services & events.

• Assists in the development, coordination, and implementation of comprehensive web, social media, mailing, and digital and print campaigns. Regularly updates and enhances copy, content and announcements on the CEN website & mobile app. Performs volume mailing as well as social media and other digital media resources.

• Self-manages multiple composite tasks against deadlines and shifting priorities in the face of periodic end-user based uncertainty, ambiguity and change. Keeps informed regarding available media products, services and costs.

• Performs marketing research/studies to evaluate effectiveness, including cost-effectiveness, of promotional efforts.

• May write copy for press releases, public service announcements and other print and electronic publicity materials. Collaborates with writers, editors and other production staff to produce a coordinated finished product.

• May be assigned responsibilities for projects, which may be on going or short-term, and which require planning, coordination and supervision. Assists in the programming, development, planning and execution of the CEN annual conference.

• Recruits, trains, organizes and supervises a staff of student workers and/or volunteers as necessary to carry out promotional/informational activities or other departmental needs.

• Works in concert with other staff to implement promotional and other activities. Performs necessary administrative functions such as data entry, record keeping, report writing and correspondence and establishes procedures for orderly operations. Maintains internal computerized mailing lists, archival files and other publicity files. Serves as a resource to other department staff regarding effective promotional strategies and problems.

• Assists in the programming, development, planning and execution of the CEN annual conference.

• Other duties as required.

MINIMUM Qualifications

1. Associates degree and two to four years’ experience in graphic design or related field, or equivalent combination of experience and training.

2. Highly organized, detail oriented, and proactive skillset with a strong ownership sensibility.

3. Proven ability to meet deadlines, take initiative, work independently, and manage multiple tasks to carry out challenging assignments.

4. Ability to be resourceful and willing to find creative solutions in the face of ambiguity.

5. Good recruiting, organizational and supervisory skills.

6. Willingness to work flexible and/or irregular hours as needed.

7. Excellent communication and interpersonal skills.

8. Outstanding creative and terse writing skills, solid grammar, spelling, and punctuation suitable for general and online publication.

9. Professional level experience with MS Office products (Word, Excel, Access, PowerPoint, MS Project, One Note).

10. Proficient in Adobe Creative Suite: InDesign, Illustrator and Photoshop.

11. Clear, cross-functional understanding of social and digital media sites such as LinkedIn, Twitter, Facebook, Google+, Tumblr, YouTube, Pinterest, Instagram and others – both as a marketer and as a user.

Preferred Qualifications

1. Bachelor’s degree in communications, marketing, digital media, or related field.

2. Demonstrated experience utilizing Salesforce and/or other similar CRM products.

3. Demonstrated experience with email marketing software/tools such as Constant Contact.

4. Demonstrated experience with CVENT event management software or equivalent.

5. An understanding of legal and regulatory issues for digital media, such as accessibility, online copyright, etc.

6. Demonstrated knowledge of fundamental Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices.

7. Direct experience with social media analytical tools / methods used measuring effectiveness of online content and campaigns.

8. Basic proficiency in one or more programming languages such as PHP, HTML, CSS.

9. Working level knowledge of JavaScript, SQL.

10. Evidence of creative or technical ability as demonstrated by portfolio.

11. Ability to be resourceful and work under pressure.

12. Ability to travel in-state and occasionally nationally as needed.


Please mail your comments to:
Laurie.Enderle@uconn.edu or Carolyn.Chartier@uconn.edu